// sources

What we know about how AI picks who to name.

One post a week. Every claim carries a source you can open and check yourself — because a claim without a source is just an opinion with better clothes.

18 Jul 2026

Does llms.txt do anything?

It is the first item on almost every AI-visibility checklist. Across 137,000 domains, 97% of llms.txt files received zero requests in a month — and the AI bots people publish it for accounted for 1.1% of the traffic that did arrive. What the log data says, and where the fifteen minutes should go instead.

llms.txt · crawlers · log data · myths
12 Jul 2026

Where AI answers actually come from

"Get listed in directories" is the advice everyone gives. The data says something more uncomfortable: ChatGPT pulled 58% of its local answers from business websites — and only 15% from directories. Here is what that means for a company with five employees.

citations · local · third-party mentions
// next post: Thursday, 30 Jul